KCCD Announces Healthy Marriage PSA Campaign to Reach Korean Americans
“PSA Campaign to Promote Healthy Marriages during Asian Pacific American Heritage Month and Korean American Family Month”
Los Angeles – May 1, 2008 – KCCD hosted a press conference to announce their PSA Campaign to promote marriage education and to strengthen marriages in the community during Asian American Heritage Month.
Hyepin Im, President of KCCD, stated, “We’re pleased to be announcing this PSA campaign during May which is not only the Asian American Heritage Month but also Family Month in the Korean American community. As family is so important in all our communities, we thought that May would be timely in raising awareness of marriage education as a tool to strengthen their family and marriage.”
“According to our research, so many Korean Americans have such strong negative perceptions about marriage education that we felt it was important to have a broad based campaign to educate the community on the value of marriage education as a tool to strengthen marriages. We are hopeful that these PSA’s will encourage more Korean Americans to take advantage of the Marriage Education classes being offered,” stated Jin Kim, Executive Director of KCCD.
Three PSA’s were produced around common marital and family challenges in the Korean American community including retirement loneliness faced by particulary men (”Golden Years”), conflict created by many couples working together (”In Sync”) and the impact marriage health has upon children (”Parental Bliss”).
The PSA’s which have English and Korean voiceovers will be aired on various tv stations as well as posted on Youtube (www.youtube.com/user/kccd3300) and our KCCD website (www.kccd3300.org).
“We’re very grateful to our various sponsors including our anchor sponsor, California Healthy Marriages Coalition, for their support. Other partners who provided signficant in-kind contributions of time, expertise and labor include Cathleen Alexander (Director & Producer), Monica Macer (Writer), Pancom, On-Dal Restaurant, Yuna Kwon and many others,” stated, Hyepin Im.
The Press Conference was covered by KBS, TVK24, Korea Times, Korea Daily, Koreatown Daily, Christian Herald, and JSTV.
Special thanks to the following Media Sponsors will be airing the PSA’s during May and June: JSTV, KBS America, LA 18, CTS, Christian Herald.
Tags: CHMC, kccd, korean american, marriage, PSA
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